With Beetlejuice Fanta You Will Drink With The Most Style
The connection between food and horror films is expressed in different ways. Along with horror-inspired dishes or “just” with scary names, there are exciting collaborations to promote movies and TV series. One of the most interesting ones is between the beverage giant Fanta (from the Coca-Cola company) and Warner Bros., and more specifically, the sequel to Beetlejuice, “Beetlejuice Beetlejuice,” which is undoubtedly one of the most significant events in the world of cinema in recent years.
In honor of the occasion, Fanta is launching a limited edition of drinks inspired by the film and even one new “ghostly” flavor. The edition will reach the shelves in the global marketing networks starting on August 12, about a month before the world premiere of the film on September 6.
Beeteljuice Fanta Flavors: Same, But Different
The series includes a redesign of Fanta drinks in the familiar flavors, with cans in the design of the main characters from the new movie. You can “summon these Beetlejuice Fanta Flavors:
Orange Fanta – the traditional taste associated with Fanta more than anything else. Here, we get a can of orange Fanta with the character of Astrid (played by Jenna Ortega), who will probably get a lot of attention and screen time
Strewberry Fanta – a red fanta on with the character of Lydia Deetz, played by Winona Ryder, on it
Pineapple Fanta – a cool can with the character of Delia Deetz, played by Catherine O’Hara
Grape Fanta – Purple Fanta inspired by Delores, with Monica Bellucci’s figure on the can (not naked, this time!)
Fanta Lemon – a yellow Fanta inspired by Wolf Jackson, played by Willem Dafoe – perhaps the most intriguing character for me in the new film
Strawberry Kiwi Fanta – Inspired by Bob (the Shrinker!)
What Is The New Taste Of Fanta Beetlejuice?
Recently, “What the Fanta” campaign returned, allowing consumers to taste and try to guess what nostalgic flavor the company has brought back, in an attempt to win prizes. This campaign is unrelated to the launch of the Beetlejuice edition of Fanta, but here, too, there is a new flavor that the company says fits very well with the DNA of the friendly ghost.
As part of this, Fanta is launching, in a limited edition, a new flavor in honor of the movie: “Haunted Apple”, which according to the company, should offer “mysterious and surprising touches” to the familiar taste of Fanta. On top of the can is emblazoned the image of Beetlejuice himself – Of course, the legendary Michael Keaton – with the dominant color being black and white, inspired by the character.
The Digital Experience Of Beetlejuice Fanta
The collaboration between Fanta and the movie “Beetlejuice Beetlejuice” does not end only with the design of the cans. Consumers can enjoy a “variety of experiences,” physical and digital, by scanning a QR code that will appear on the products and downloading the Coca-Cola app, or by entering the OneXP page. One option is to win tickets to the movie across the United States and Europe. We should get more details about these experiences soon, just before the official Beetlejuice Fanta release date, in preparation for the film’s arrival on the screens.
Dana Nussbaum, VP of Worldwide Marketing for Warner Bros. Pictures, expressed her excitement about the collaboration: “We are so thrilled to be bringing the wildly imaginative and ghoulishly creative Beetlejuice Beetlejuice to theaters this September and are proud to partner with Fanta® on this character’s long-awaited return to the big screen. Fanta® is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”
Where To Get Beetlejuice Fanta?
At this stage, you probably asked yourself where can I buy Beetlejuice Fanta? The simple answer is that we have yet to determine precisely which stores the limited edition products will appear in. Still, you will probably see them in many United States and Europe locations.
Of course, the Beetlejuice Fanta edition will be honored in the most prominent digital markets (we have already seen some products online). In this case, the price will be higher, especially if these cans become a must-have collectible for Beetlejuice fanatics.
The Ghost With The Most Products?
The limited edition of Panetta joins a variety of related products that will be launched before the film in the food section in cinemas around the world, such as:
- Popcorn buckets in the design of “Sandworms” from the original movie, from the TV series that followed it and also a successful Lego set of Beetlejuice
- A cup inspired by “The Shrunken Head” from the original movie
- Popcorn cups and boxes in various designs in the AMC cinema chain and more
In addition, we will surely get an endless list of collectibles inspired by the new and familiar characters from the film, most likely a broad line of Funko Pops, action figures, dolls, toys, and a coloring book – and the list will be very long.
The limited edition Beetlejuice-inspired Fanta is an excellent example of how the film industry and commercial brands can collaborate to create a holistic consumer experience. It’s an opportunity for fans to connect with the film in a tangible way, even outside the cinema, and experience the unique world of Beetlejuice through the senses: the sense of taste and also a bit of the sense of sight, in this case.
While the drinks offer a taste of the world of Beetlejuice, the additional experiences guaranteed through the Coca-Cola app hint at a deeper interaction with the film’s universe. Anyway, the Fanta Beetlejuice collection is an example of how modern marketing can extend the experience of watching a movie beyond the screen, turning it into a multi-sensory and interactive experience.
